We were both pretty hesitant about going to Zales since we had heard that they were basically the Walmart of jewelers and that they used lesser quality materials to make their rings. We decided to give them a shot anyway; we had time to burn and we may as well be thorough in our quest to find the perfect ring setting. To Zales!
The guy we dealt with at the Zales was nice enough. He didn't exactly wow us with any sort of manners like Helzberg did, but he didn't offend us by running away at the sight of us like Reeds did. Throughout the whole dealing, he continued to be nice enough, offering his best guess at prices through the whole process, but he, like the guy at Reeds, did not consult a manual. Maybe Zales is mean and lets their employees loose without manuals, or the manual was too far away and he was too tired to go get it. Who knows?
We told him what we were looking for in a ring, and he showed up the emeralds that Zales currently had. He picked out an emerald ring that was somewhat similar to our description of what we wanted and handed it to me to look at. He asked "Were you looking for something like this?" and, looking at the totally clouded light green emeralds, I thought to myself "Sure, but with actually good emeralds, you know, bring out the AAA emeralds, c'mon!" Instead, I asked him for an estimate on better quality emeralds in the ring setting that we described to him. His price estimate was the lowest we had gotten anywhere. Suspiciously low. Though we would love to spend so little money and get a really awesome ring, that sort of thing comes along the lines of unicorns and flying pigs.
Overall, we both thought of Zales as being overwhelmingly average. The guy waited for us to come to him, but wasn't rude or curt with us. He didn't really show us any selection of rings as in a catalog like Helzberg did, nor did he really seem to have the knowledge base that even Reeds had.
Knowledge: C
Demeanor: C
Selection of rings: ???
Willingness to find information: C
Estimated Price: $530 (no diamond accents down the sides)
Overall Grade: C
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