Walking into this store, I can't say my fiance and I were terribly impressed. They had these cheesy signs up for buying gold and financing your jewelry. Definitely not as impressive as other jewelry shops we've been inside. However, the woman we dealt with was very friendly, albeit, very casual in how she talked to us. Though she looked to be quite young (thus, presumably, less experienced) she actually surprised us with her knowledge. She was very excited to see our diamond, recognizing the uncommon cut almost immediately and calling over her coworker to look at it.
She gave us many suggestions for what to do with the ring, how to shape the ring, how to set it, and things along those lines. We weren't extraordinarily impressed with the selection (since they use the same catalog as several other commercial jewelers), but we were definitely pleased with the service. She was definitely one of the more friendly people we talked to, and seemed to be very eager to find more information. She wasn't able to answer all of our questions, but she was the only person we talked to who actually called someone to find the information we requested.
Their cards, like the over-sized posters in the store, were very tacky. Definitely, at first glance, you would probably not want to deal with this store, but we had an overall pleasant experience with them and seriously considered them for our engagement ring.
Knowledge: B+
Demeanor: A
Selection of rings: B
Willingness to find information: A+
Estimated Price: $615 (no diamond accents down the sides)
Overall Grade: B++
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